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They’ve made something really spectacular.”įor all the latest on Stranger Things, check out our full guide to the Netflix series, including everything you need to know about Season 4 Part 2. I can’t imagine the amount of hard work that’s gone into making something on this scale. “I was so delighted that the Duffer Brothers wanted to use RUTH for Max’s totem but now having seen the whole of this last series, I feel deeply honoured that the song was chosen to become a part of their roller coaster journey. “I’d only seen the scenes that directly involved the use of the track and so I didn’t know how the story would evolve or build,” Bush wrote in a subsequent blog post. At last count, Running Up That Hill had drawn 137 million new streams in the three weeks since the Stranger Things episode’s release, on Spotify alone. As a result, she is likely to keep 80 per cent or more of recorded music royalties (USD2.3 million between May 27 and June 23 alone) generated by her recording masters and streams. While her back catalogue is now distributed by Warner Music Group, her own company, Noble & Brite, owns its recording right.
“While we’ve seen a notable increase in catalogue music streams in recent years - with an annual 20 per cent growth alone in 2021- the Kate Bush story has taken the phenomenon to a new level,” Jonas said.Īccording to Music Business Worldwide, Bush is considered somewhat of a unicorn in the music industry. Rob Jonas, CEO of Luminate told CBS MoneyWatch on Friday that Running Up That Hill has since become the most-streamed song both in the U.S. TikTokers across the globe have jumped on the vintage track, with a shortened version of the Stranger Things clip generating millions of views in the first week and more than 500,000 reposts. As the talismanic song for beleaguered teen sleuth Max Mayfield, Running Up That Hill has featured prominently in almost every episode of the fourth season, prompting widespread adoption on social media. The 37-year-old track burst back into the public eye after it was featured in the fourth season of the Duffer brother’s smash-hit series, playing an integral role in the sci-fi horror storyline. The iconic artist’s revival has been a surprising outcome of the recent Stranger Things phenomenon.